Brand names and logos are some of the world’s most recognisable and universal symbols. Businesses spend significant amounts of time and money building their brand and corporate identity. This ensures that their customers know they are in a certain retail premises by how the interior looks and feels no matter where that building is in the world.
SDA plays the important role of Brand Guardian for a number of clients. Not only do we ensure that that a company’s corporate identity is adhered to but we also help a company build their corporate identity.
There is a unique skill to developing designs and a sign off process that ensures consistency but also includes sufficient flexibility and creativity to accommodate unusual site and planning requirements. From a one-off site refurbishment to the development and rollout of a new identity, working with SDA and its experienced design team creates a resource that is focussed on the best outcome for every individual retailer and for the brand across every site.